Friday, December 12, 2008

No one can say it better than the Brits

As predicted, the bankrupt UK wholesaler EUK has failed to find a quick buyer for what it is basically an unsustainable business and bankruptcy administrator Deloitte announced today that "700 employees have today been made redundant."

Excuse me. Redundant? They've ended the livelihoods of 700 people, and the best they can come up with is "redundant"? That's like saying Auschwitz was a "little misunderstanding."

As a purveyor of words, I look for them to make an appropriate impact in order to effect an emotional reaction. I'll admit that no one can do subtle better than our British cousins, and I love them for it. We Yanks are so in-your-face with our movies and literature, and much of it is overkill - like we believe our audience too stupid to understand nuance. Instead we belch it out like an overripe onion just to be sure you didn't miss it. Brits, on the other hand - dare I say it - assume their audience has a brain. We could stand to take a page from our across-the-pond friends in both vocabulary acuity and narrative exposition.

But I don't know. Somehow, here, it just sounds cruel.

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